Use Stories to Make Your Refinishing Franchise Shine

Kitchen and bathroom refinishing businesses are crowding into the marketplace, so how does your franchise brand stand out?

The best franchise public relations strategies capitalize on the most important assets of your network: its franchise owners and customers. Strong franchise PR can use the stories of your franchisees and customers to generate interest and leads.

Telling Franchise Stories

It’s not just the bottom line that attracts entrepreneurs to invest in your refinishing franchise. It’s also the quality of the corporate culture and the support given to individual owners. Successful franchisees are the best brand ambassadors.

Each of your franchise owners has a unique background and a story to tell. Whether they are veterans of the U.S. armed forces who found an opportunity for success after transitioning in the civilian business world, or hardworking immigrants who have built prosperous lives, their stories can inspire and inform prospective owners.

Another source of stories is your customers, whether individuals or institutional. Happy homeowners raving about the new life you’ve given to their bathroom or a facility manager talking about how much money they saved refurbishing an entire building will enhance your brand’s reputation.

Other Franchise PR Strategies

But how do you use those stories to promote your brand? Your leadership may not have the time to pursue effective PR strategies. That’s why partnering with an experienced refinishing franchise public relations agency can be an important business investment with significant returns.

Ripley PR’s team of experts can leverage your brand’s stories through earned media coverage and social media promotions. We can develop blogs and bylined articles to increase your company’s visibility and reputation. Want to learn more about how we can help you grow your franchise? Call (865) 977-1973 or check us out online.

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Heather Ripley, Founder/CEO

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