Use Social Media to Recruit the Best Construction Tech Workers

Many industries are feeling the pain of the last few months’ COVID-19 restrictions and stay-at-home orders, especially the construction business and its affiliated industries. Speculation about how the future looks for these industries is widespread, but most are encouraging.Construction Tech is a growing field that can benefit from public relations.

What does that mean for construction tech recruitment? More than ever before, potential workers will be using online platforms to look for their next employer. Ripley PR, an experienced construction tech public relations agency, has created successful social media recruitment tactics for construction businesses. Here are some of our tips to help you capitalize on recruiting online:

Use your social media to calm back-to-work fears

According to a study by ConstructionDive in March, 70% of construction bosses surveyed said worker anxiety was their number one issue, with only 23% concerned about material shortages and 10% worrying about fewer clients. Use social media to show how your business is creating a safe environment, and let potential workers know you care about their health during and after the worst of COVID-19 has passed. List the new processes you are putting into place to protect them on the job.

Post positive images and messaging about future jobs

Construction workers are not only concerned about their health, they are also concerned about job stability. While your business may be able to re-hire some laid off or furloughed workers, you will need to replace staffing gaps. To encourage potential workers to apply to your construction business, post about upcoming construction jobs and your company’s strong position in the community. Let them know your plans are to come back on top.

Use social media to make applying easy

Social media is a great way to post about position openings, so don’t just post on recruiting platforms. Use your own social channels to offer easy, one-click links to apply. Create a landing page on your website just for new applicants, put an “apply now” button on your home page, and post it to all your social platforms.

If you’d like to learn about social media recruiting, Ripley PR, a construction tech public relations agency, can help you obtain the best skilled workers in the industry. Contact us today at 865-977-1973.

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Heather Ripley, Founder/CEO

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