Use PR to position yourself as an expert

One of the ways to raise the profile of a successful manufacturing business is for its leadership to become recognized by peers and prospective customers as experts in the field.

This is where a manufacturing public relations firm can increase a company’s visibility within the industry and enhance its brand.

Writing and distributing news releases to the media isn’t enough; public relations firms seek out other opportunities to put the spotlight on their clients.

Journalists are always searching for sources – experts in various fields who can provide professional commentary for their articles and broadcast segments. A B2B public relations firm can position a company’s executive team as knowledgeable insiders whose insights are valuable to others involved or interested in their field.

Some of the components of a typical public relations strategy are:

Appearing in the media – A good PR firm will monitor the industries of its clients and contact reporters, editors and producers in identified markets when news develops. The firm will offer opportunities for journalists to interview executives and other experts, enhancing the image of the client company.

Writing for the media – Publications, especially those that target specific industries, offer opportunities for experts to write about trends, technological breakthroughs and other forces shaping their business. Public relations firms often have former journalists on staff who can edit articles and ensure that they are more educational than self-promoting. And they can help place them with the appropriate media outlet.

Speaking engagements – Speaking or making presentations at industry conferences can make an executive a household name among his or her peers. Public relations firms can

If you’re an executive who wants to raise the profile of your manufacturing business, contact the professionals at Ripley PR to find out more about how we can help you realize your potential as an industry leader.

 

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