Use PR to establish your business in the local community

Boost your business with home service public relations

Starting a business, like a remediation business, has its hurdles, such as attracting new customers, creating brand awareness and hiring staff.

One of the keys to kickstarting your business is to connect with potential customers, and you can do that by showing them you align with their values and interests.

Research from Accenture shows that nearly 63% of consumers globally prefer to buy goods and services from companies that stand for a purpose that reflects their personal values and beliefs.

The experts at Ripley PR can help you get your business off the ground with a strategic home service public relations strategy. Here’s how:

Sharing Your Story

To earn the trust of potential customers, you have to explain who you are and why they should trust you with important work. Our experienced team of public relations professionals can help you bridge that gap through press releases and social media campaigns. Those methods can help a small business share its story, whether it’s about the owner’s background, a product’s origin or the company’s values. As the data above shows, authentic stories can resonate with local consumers and build trust.

Build Brand Awareness

Building your brand means getting your name out there. We can help you get exposure in local TV, radio stations and newspapers. Ripley PR can brand you as an expert in your field and secure earned media opportunities with journalists when they need to do an interview with someone of your expertise. For example, a TV reporter may need to interview a flood cleanup expert to give people tips after a bad storm. That exposure will help solidify your business as trusted in the community.

Creating Shareable Local Content

By sharing stories about the business’s involvement in local activities or how you’re helping customers, public relations can generate content that resonates with the community and is likely to be shared among residents. Public relations can also facilitate partnerships with area organizations, showing your customers that you are committed to the community.

If you’re ready to establish your remediation business in your community through a strategic public relations strategy, give the experts at Ripley PR a call at (865) 977-1973, or contact us online here.

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Public Relations