Whether you have over 50 products or just three, it’s important for manufacturing companies to build awareness with vendors and the consumer. Earned media provides a great avenue for building trust and credibility. But there are additional ways to boost your awareness and develop your brand into the thought leader it deserves to be. Owned media, such as blogs, social media and case studies, give you the opportunity to showcase your expertise through various mediums.
Partnering with a PR agency that specializes in manufacturing public relations strategies can help you in leveraging your earned media to help boost your presence in the manufacturing space. Here are a few ways these items can be utilized.
Blogs that show your expertise
When looking at earned media, the angle and the story are in the hands of the journalist. With blogs, you can control the narrative and address issues that you believe are important for potential customers to know. In addition, this is a great place to display your expertise. For example, if you manufacture heating solutions, a blog that explains what to expect during a unit inspection shows the audience you understand the ins and outs of your unit. Blogs give you the opportunity to “toot your own horn” and show off your knowledge.
Spread your knowledge through social media
With social media being the go-to for news, it is the perfect medium for you to show your expertise to potential vendors and consumers. Whether it’s posting blogs from your website or the latest interview with a trusted publication, social media provides you with the opportunity to improve your reach. Developing calendars of content that can be automatically shared can keep your audience and followers peppered with great content that showcases your brand.
Showing you solve a legitimate problem using case studies
Proving your products are a solution to a common pain point is important for manufacturers. It’s easy to claim excellence, but it’s a different story to prove it. Case studies give companies the ability to provide real-world experiences that prove their product works. By partnering with a client who has seen success using your product, you can show your product’s worth. With written or video case studies, you can show the problem, the solution and the outcome in an easy-to-digest way. These case studies can then be shared on your social media, website or pitched to industry journalists for potential stories. This further increases your reach and presence in the industry.
While each of these three items can help boost your presence, they can take time to develop. At Ripley PR, our experts have years of experience developing owned media to help our clients increase awareness. If you are ready to partner with a proven manufacturing public relations agency, give us a call at (865) 977-1973 or contact us here.
