Upgrade your B2B tech with PR

Throughout 2020, businesses have weathered a forced adoption and implementation of technology, from conferencing and collaboration tools to contactless data transfer. For some industries, this has been a struggle. For a few, it’s been business as usual. For the skilled trades, something inspiring has happened. As employees in the construction, manufacturing, and residential services fields have continued to serve their customers on the front lines, many B2B tech businesses have risen to the occasion and delivered innovation after innovation, empowering those service employees to operate safely and efficiently in a new environment.Engineer uses tech provided by skilled trades software company

At Ripley PR, we’ve been passionate about home service and the skilled trades since our inception. That passion extends to the businesses that serve them, like yours. If you’re wanting to take your offerings to the next level, stand out from the pretenders and reach more skilled trade businesses than ever before, we recommend adding an experienced B2B tech public relations team to your camp.

How can PR help?

Public relations isn’t just about responding to crises. Select a PR agency that focuses on building momentum with positive press and that intimately knows the industries you serve. At Ripley PR, for example, we work with clients in the skilled trades from the manufacturers, to the contractors that install the products, and to the B2B tech companies, like you, that help those contractors build successful businesses.

Some ways PR can help include:

  • Keeping your brand top of mind for your end users with regular announcements, product placement and features placed in strategic trade publications.
  • Building your spokespersons up as true industry thought leaders with bylined articles, speaking presentations and podcast appearances.
  • Developing and deploying a regular stream of content, such as blogs and posts, across your website and social channels.

To learn more about how we can help your B2B tech company boost more businesses in the skilled trades, contact us at Ripley PR today by calling (865) 977-1973.

Grayson Shockley

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Public Relations