You must stand out to be successful in the home service industry. Home service public relations can help you do that with the use of press releases.
Press releases can increase your media attention, increase credibility and trust, and optimize your SEO. Let’s take a quick look at how an experienced team like Ripley PR can help.
Media Attention
The first way the press release can help your home service business, media attention. If you have a well-crafted release with relevant news on the wire, many outlets in your target media will pick it up off a newswire to include on their site for some “free” pickup.
Additionally, a well-crafted press release can lead to more in-depth interviews about you and your brand. Whether it’s a new location, an award, or a donation to a local charity, the press release can be a catalyst to extensive media attention positioning you as an expert.
Credibility and Trust
In the home service industry, credibility is everything. You see the questions on Facebook. “Anybody know a plumber that will show up when they say?”
If clients continue to see your name and brand in the news offering your expertise, this can build your credibility and trust. More often than not, the news isn’t going to reach out to someone with a bad reputation to offer advice on frozen pipe prevention.
Press releases, especially when distributed through reputable channels, enhance your company’s trustworthiness. When customers and potential clients see your name in the news, it lends an air of authority to your brand.
SEO Benefits
Online visibility is crucial. Press releases, when optimized with relevant keywords and links, can improve your search engine rankings. This means that when potential customers search for home service providers, your company is more likely to appear at the top of the results.
“Best plumber in Denver.” Folks in Denver can see where a company like High 5 Plumbing recently won an award, and also see their business popping up at the top of the search. Press releases are still powerful when used correctly.
If you’re ready to get started, contact us online at 865-977-1973.
