Trade shows are an excellent opportunity for manufacturing companies to showcase their newest innovations. In addition, it’s a great networking event to meet potential partners. It should be no surprise that the value of the B2B trade show market is projected to exceed pre-pandemic revenues with the estimated value being $15.78 billion, according to Statista. Failing to attend these shows could put your manufacturing company behind less impressive alternatives.
Of course, attending and exhibiting at a trade show is only half the battle. With hundreds of other companies vying for the same attention from show-goers, it’s important to stand out and maximize your participation. If you aren’t, then you may end up blending in with the crowd. While a flashy display can help, partnering with a PR agency that specializes in manufacturing public relations can provide positive benefits as well.
Announcing your latest innovation
If you plan on announcing your newest product at a trade show, developing a press release to raise awareness is a great first step to maximizing your trade show participation. A manufacturing PR agency can assist with this by developing a well-written, error-free release and pitching it to trusted industry publications. The benefits of this are two-fold. One, it announces that your company will be at the trade show, and two, it gives journalists a reason to visit your booth – allowing you a chance to build important relationships.
Booth-side Interviews
Even if you don’t have a new product to display, your company still has a story and message to share. Whether it’s providing more efficient heating solutions or an upgraded version of your home services tech, a manufacturing public relations agency can pitch booth-side interviews to give you a one-on-one opportunity to speak with media members in attendance. Potential media opportunities, such as an interview for a story or podcast appearance, can result from these interviews.
At Ripley PR, our experts have years of experience helping manufacturing companies maximize their trade show experience using these tactics and more. If you are ready to partner with an award-winning agency that specializes in manufacturing PR, give us a call at (865) 977-1973 or contact us online.
