Tout Your Reputation with Healthcare IT PR

How pristine is your track record?

As a healthcare IT provider, you already know how valuable your role is to the privacy and security of not only your client but to their thousands of customers. The stakes, however, are increasing each day.

In recent article on Healthcare IT News, Benjamin Harris writes:

More than half of hospitals say they’ve had one or more data breaches caused by third-party vendors in the past two years, with an average cost of $2.9 million per incident.

Furthermore, a new study Harris quotes from the Ponemon Institute states that “the average hospital has relationships with more than 1,300 vendors,” effectively meaning it’s nearly impossible to thoroughly vet each one.

With hospitals becoming more wary of costly data breaches at the hands of their many vendors but often lacking the time to ink educated partnerships, a strategic brand awareness campaign by an agency experienced in healthcare IT public relations may be the only way to build trust in a very crowded, highly scrutinized space.

Top of mind awareness is critical

Partnering with an agency like Ripley PR that has experience with your industry and pain points is the essential first step, because only a team that truly understands your healthcare IT business’s market and competition will be able to deliver your message to your target clients in a concise, impactful way.

The right healthcare IT public relations agency can:

  • Hone your key messages: Being concise and intentional is key for making an impact, and leading with clearly stated values in press releases, key media placement and content will ensure your target clients know who you are and what you represent.
  • Establish you as a thought leader: You or your designated spokesperson are the ambassador for your brand. By securing opportunities for bylined articles and speaking engagements, your audiences will begin to recognize you as a trusted expert in your field.
  • Maintain a positive presence: By creating regular content, such as blogs and social media posts, and by continuing to secure media opportunities that portray your brand in a positive light, you will remain top-of-mind for those in need of your valuable services.

To find out how an agency experienced in healthcare IT public relations can help you stand out in a crowded, chaotic space, contact Ripley PR today at (865) 977-1973.

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Grayson Shockley

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