When a homeowner contacts an HVAC company for service, they are often looking for the quickest fix and don’t take a lot of time to research their choices. This urgency produces an opportunity for the company with the most publicity to receive the highest volume of calls. And that is where a strong home service public relations campaign for your company comes into play.
Three Reasons to Invest in HVAC PR
You are probably accustomed to spending money on marketing placements,
whether that means buying PPC ads, boosting social media posts, designing billboards or producing TV spots. However, these paid placements only take you so far, as consumers continue to tune out or skip over ads they encounter. That is why HVAC public relations offers an excellent alternative to or additional option for building brand awareness. Let’s explore some of the best reasons for an investment in PR with an experienced home service public relations agency:
- Building a brand: As an HVAC business owner, you know it’s all about building brand awareness in the community. An experienced home service PR agency knows how to build your brand by telling its story and increasing community awareness. They have the connections to get your brand and expert technicians into vital coverage in your target markets.
- Earning homeowner trust: Homeowners are more likely to trust information from earned media (publications, podcast and TV appearances) over paid media (advertising). They aren’t going to just take your word for providing quality service, but they might remember the great advice received by one of your representatives on the local TV station. An HVAC public relations campaign that gets you in front of the camera builds that trust.
- Minimizing costs: Paid advertising channels become increasingly expensive. You’re throwing more and more money at the same strategies, but often your results worsen because of changes outside your control, like search algorithm updates, competitors with deeper pockets or browsers with ad blockers. An HVAC PR strategy by experienced public relations professionals is designed to stretch your investment to achieve its greatest potential. It minimizes your costs by maximizing your returns.
Make the Investment Today
If your HVAC business is ready for expansion or if you simply need to attract more customers, you should explore partnering with a PR agency that specializes in home services, like Ripley PR. We help clients just like you every day achieve their goals, expand their reach and manage their crises. If you’re ready to take your business to the next level, send us a message, and we’ll be in touch!
