The job market is booming. In fact, it’s doing so well, there aren’t enough people to fill the positions. As NPR reported, the U.S. Labor Department added 213,000 jobs in June 2018. The country has been consistently adding jobs for years, but there are still 6.6 million unemployed people in the country. In industries like home services or construction, the struggle to find qualified workers is real.
Luckily, a construction public relations firm like Ripley can help. A PR firm can not only help your business with the things you’d expect —marketing, brand recognition and more — but we can also help you find skilled workers to fill the vacant jobs in your company.
One of the best ways is through social media. A recent Pew Research Center survey reports that about 74 percent of Facebook users visit the site daily, and 51 percent of those visit multiple times per day. If you’re one of those folks, you might understand how popular social media can be. We can help you understand how important it is, too.
Social media isn’t just for cat videos, pictures of your kids and recipes. It offers options like online job postings, networking and more. Sites such as Facebook, Twitter and LinkedIn offer untapped potential in finding not only sales leads but also skilled workers to fill your job vacancies.
We’re experts when it comes to creating valuable social media content for our clients. We can position you as an expert in your field, helping you gain the interest not only of your peers but of potential customers and employees. Social media posts can include news stories, informational blogs, employee spotlights, job postings and more.
Job seekers are checking social media sites regularly. The experienced construction PR experts at Ripley can give your social media a makeover and fill empty positions. Call us today at 865-977-1973 or shoot us an email at hripley(at)ripleypr.com, and let us get started.