Today’s lead generation calls for results that last and a PR company that can help you get them

My late grandfather was a carpenter. I grew up in a small town, but there were hundreds of homes and offices that he built — and still stand today — as you drove through the streets. He was building homes in a time before the internet, web pages or Facebook ads. His only form of advertising was word-of-mouth, but his skill and talent carried his name far and wide.

Construction workers checking progress construction public relations

Changing times

These days, though, construction leads aren’t quite so easy to come by. It takes more than knowing someone who knows someone who needs something built. Lead generation and a strong reputation requires something a bit more technical and someone a bit more experienced, which is where a good construction public relations agency comes in.

How do you spread the word about your construction company? Social media can be useful, but growing your numbers can be difficult but vital. After all, if you don’t have followers, who is reading your posts? Advertising in the media can be extremely helpful, but those moments are fleeting. Your newspaper ad lines a bird cage, and your TV commercial has been skipped thanks to a DVR recording. Oops.

Find results that last

No, you need results that not only make a lasting impression, but results that last, period. At Ripley PR, we specialize in securing media opportunities in print, radio and on TV for our clients. A story or column doesn’t have a shelf life unlike the newspaper ad you just bought. We also have a team that knows how to build your brand online, through careful evaluation of both your website and your social media.

There’s no wrong or right way to get your name out to prospective clients. But, you’ll want someone on your side who knows the best way. Word-of-mouth alone worked for my grandfather all those years ago. It’s a great start, and we can create that buzz about your company, but we’ll take it a few steps further. Give us a call today, and let us show you what we can do.

Amanda Greever

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