Three Ways PR Can Strengthen Your Brand

In a world of misinformation, it can be especially important to create a strong brand with a focused message. The digital health industry is continuing to grow and is expected to be worth nearly $540 billion dollars by 2025. As the industry continues its growth, the need for a solid public relations plan will grow, too.

Luckily, a healthcare IT public relations agency like Ripley PR can help you strengthen your brand so you don’t get lost in the mix.

Creating a strong brand

Man staring at monitors with health information on them
  • Name recognition: One of the best ways to strength your brand is to increase awareness of your company. Name recognition not only helps you generate leads, but it can also help you be seen as an expert in your field. Our talented team of PR professionals get interviews for our clients with local media and trade publications every single day.
  • Content strategies: A strong content plan can do wonders for your brand. Informative blogs, videos and social media posts can lead people to your website and get conversations started between you and potential customers. Clever content can help turn a potential customer into a definite one. We can also help craft speaking submissions and content for industry publications.
  • Crisis management: We live in a world of misinformation, and it only takes one tweet, post or interview to create a public crisis for your company. A skilled PR firm like Ripley knows how to handle a crisis and can help you through each step of damage control — from crafting statements to managing media outreach — until disaster has been averted. We know how to keep a bad situation from getting worse.

Give us a call

When we walk through the doors at Ripley PR, we have one goal: helping our clients. We’d like you to be one of them, so give us a call at 865-977-1973 or contact Ripley PR today.

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Amanda Greever

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