Three Tips for Hiring a B2B PR Agency

You’ve worked hard to make your business a success. While your company is doing OK, you’ve always felt it could be doing a little better if only it had higher visibility. You’ve seen other B2B companies like yours in the news, featured at business events and being interviewed by trade journals in your industry and wonder how they do it.

Those businesses have probably engaged a public relations firm that specializes in B2B communications and promotion. If your business wants more brand awareness to help increase sales and draw new customers, hiring the right B2B public relations agency can give your business the boost it needs. Finding the right agency for you doesn’t have to be hard if you follow the tips below:B2B executives partner with a specialist public relations agency

  1. Do an internet search for B2B PR agencies

You’ll find pages of information with a variety of organic results along with paid ads. Research the PR companies that seem to align with your business, and view their websites, blogs, social media and reviews. Beware of agencies that promise anything though, that’s a big red flag. Follow up with the ones that seem promising.

  1. Ask other business owners for recommendations

This is always a good way to get information about a potential PR agency. Sometimes your colleagues will be very helpful, but you might want to keep your search under wraps and talk privately with just a few trusted business contacts. This will prevent competitors from hearing about your plans before you want them known.

  1. Request a conversation with the PR agency’s current clients

Everyone knows that when you talk to a business’ clients for a reference, they are going have a lot of nice things to say. But use the opportunity to ask about the culture, how the agency treats people, if the client’s business has improved and how the PR firm helped make that happen.

If you’d like to learn more about what a B2B public relations agency like Ripley PR can do for you, just call us at (865) 977-1973 or contact Ripley PR online.

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Heather Ripley, Founder/CEO

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