Three reasons why your franchise needs a public relations firm

We know. You’ve got a hefty to-do list when it comes to running a business, especially an entire franchise system. You’re aiming for constant growth as you look to attract potential franchisees. You can do this the hard way — all by yourself — or you can bring in a team of experts to help. We’re biased, but we think the latter might be your best option. Here’s why:

  1. Business growth. There’s an old adage that says “advertising is what you pay for, publicity is what you pray for.” Getting the word out about your business is the best way to attract new franchisees and earn sales leads. You can pay for advertising, which will hit a select audience … and only that audience. Or, you can invest in a franchise public relations firm, which can help your message reach a Franchise screenmuch broader target.
  2. Extra value. Not only will PR help your business grow, it’ll make it more valuable. Continued interaction with media outlets builds your credibility. Seeing your franchise featured repeatedly in the media helps earn the trust of potential investors, clients and ultimately potential franchisees.
  3. Unified message. Content development, from social media to press releases, helps create a direction not only for your franchise but for all the franchisees in your operation. Your company is seen as organized and stable, which makes it much more attractive to potential investors and clients.

A public relations firm can do all of these things and more. Your franchise has the potential to grow. Some of our clients have seen their franchises grow very quickly. We can’t take the credit for that, but we helped. We’d like to help you, too, so contact Ripley PR today and find out what we can do.

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Amanda Greever

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