If you approach Twitter as just another medium for broadcasting your company’s communications, you have missed the point. And you have missed a gold mine of ways for your business to make some connections that could turn out to be important.
In today’s world, businesses need to use Twitter, especially in the B2B public relations arena, where we are always looking for connections and ways to grow our brands.
For business owners, Twitter is a dynamic way to listen to your clients, colleagues, industry leaders and anyone else who might comment on your project or business. Twitter is about networking and knowledge sharing.
Here are some points to remember about Twitter, and why it’s important to use it.
- Twitter is hot. All businesses need to have a presence, but take very special care in how you go about it. With good planning, you can positively engage with audiences and gain influence on Twitter—and that’s what it’s all about.
- It’s instant. This is a good thing and a bad thing. Lots of people get their news on Twitter because there’s no waiting. This means you have to stay on top of it. Make notes of what people react to and how they react. If you get “retweeted,” or quoted by another user, it’s a compliment and a validation to your contribution to the conversation.
- It makes you human. Consider our President, Donald Trump. No candidate ever used Twitter like he did. Whether you liked it or not, it did make him stand out in a very human way.
Start by getting your feet wet. Get familiar by posting a few tweets, and read what others in your industry are talking about. Look for people you know will want to follow you back. Send a few replies out to people who are following you. Respond to things they are talking about. When they in turn respond to you, the people following them will take notice of you and may choose to follow as well.
Once you get to this point you can start to refine your craft. Need help in maximizing your Twitter presence? Give the professionals at Ripley PR a call. We have expert knowledge in how to manage all of your social media.