Three Benefits of Construction Tech PR

The construction industry has been slow to adopt new technology. But in the last few years, there’s been a surge in tech innovations for building projects.

Software to manage workflows and jobsites, drone cameras, offsite building and 3D printing have increased efficiency and opened the eyes of investors. That’s why investment in construction tech exceeded $3 billion in 2018, an increase of more than 300 percent over the previous year. But with all that interest, it can be hard to stand out.

That’s where a great PR team with the right experience and skills can be a real advantage.

Construction Tech PR

Construction tech is a specialized industry. Construction tech innovators need a construction public relations agency with specific experience. They need a PR firm that knows the market, understands the jargon and recognizes what it takes to stand apart from the competition. 

Here’s what the right PR team can help your construction tech company do:

  • Deliver the right message. Construction executives and Silicon Valley reporters expect different kinds of stories. You need one team that can deliver both of them.
  • Provide go-to expertise. PR helps establish members of your leadership team as thought leaders, in demand to offer expert commentary to construction trades, national business publications and tech media.
  • Stay a step ahead. A great public relations agency knows your industry, and they’ll anticipate the trends and topics that construction tech leaders will be talking about – before they’re talking about them. 

Get Public Relations Help

If you’re ready to see what a specialized construction tech PR agency can do for your company, contact Ripley PR. We can help you differentiate your company in a crowded and complex industry.

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Matthew Everett

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