In this July Plumbing & Mechanical byline, Ripley PR founder and CEO Heather Ripley discusses how home service contractors can use earned media to build trust and generate leads. She writes that while TV advertising can create awareness, appearing as an expert in local news provides third-party credibility that advertising alone cannot deliver. By consistently using public relations to share their expertise and community stories, contractors can strengthen their visibility, build familiarity with potential customers and ultimately make the phone ring.
Read more here: The TV Strategy That Builds Trust and Makes the Phone Ring
