The race to automation

How public relations can help your automotive manufacturing company stand out

The race to the future of vehicle automation will undoubtedly create winners and losers.

automotive public relations manufacturing

Whether your company is working on advanced driver assistance systems (ADAS), electronic vehicles (EVs), or fabricating the semiconductors or programming the software providing the automotive digital integration boom of the past decade, today’s luxury added value can quickly become tomorrow’s commodity.

In order to stay ahead of the curve and your competition, it takes a steady injection of the fuel that has always powered the automotive industry: innovation and awareness.

2018 has a lot of exciting new features coming to cars, and as our vehicles become less a steel carriage and more smartphone on wheels, there won’t be a shortage of opportunity to showcase the contributions your company is making and the impact they will have on the life of the everyday American.

For established companies, this means continuing to communicate your expertise through case studies, bylines, blogs and white papers. For startups, it means gaining as much earned media as possible, as the increased positive press of your contributions to the industry means more investment opportunities to drive your business into becoming an established player in the game.

Different public relations strategies need to be applied depending on where your business is—and just as importantly—where you want it to go. As automotive public relations experts, we can help you get the word out about your latest advancements, wherever your business is in its lifecycle. Call us today at 865.977.1973 and learn how we can help your company stand out with analytical creativity.

JD Sizemore, Account Supervisor

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