The Most Important Manufacturing Trend: A Good PR Plan

Manufacturing has come a long way, hasn’t it? From the Internet of Things becoming more commonly used to various forms of virtual or augmented reality literally changing how manufacturers see operations, manufacturing trends have become more and more technology-driven.

As trends come, manufacturing has one constant that never changes: the need for a solid manufacturing public relations plan.

Extra liftMan working in manufacturing plant

Technology increases efficiency, and really, isn’t efficiency what every business owner seeks? This is why a manufacturing public relations agency like Ripley PR can become just as invaluable as your latest gadget or gizmo. We’re both increasing efficiency in our own way, after all.

After all, isn’t brand awareness and increased sales another integral part of business?

Manufacturing isn’t a very public-facing industry. A great deal of work is done behind the scenes, and all too often, consumers don’t know about it. In fact, sometimes your very own peers don’t know what’s going on. But we believe your successes should be shouted from the rooftops.

How we can help

There are a multitude of reasons your company can benefit from a partnership with a PR agency, but I’ll touch on just a couple:

  • Business growth: Yes, we can help you grow your business. By helping you create brand awareness, we’re not only boosting your reputation, but we’re also helping get the word out about your amazing products.
  • Increased value: As your company becomes more prominently displayed, whether in national/regional/local news or trade publications, more folks turn their attention toward your company and the products you’re creating. This could include investors, buyers or even future employees.
  • Solid content creation: From blogs that offer behind-the-scenes looks at the goings-on at your plant to press releases broadcasting your latest accomplishment, patent or product, our team is made up of award-winning writers and former journalists that know how to turn a phrase and boost your SEO.

We work with manufacturing clients around the globe, and each day we’re finding new ways to help them succeed. Let us do the same for you. Contact Ripley PR today, or give us a call at 865-977-1973.


Amanda Greever

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Public Relations