A good book has a beginning, a climax and an ending. That’s why people enjoy reading – it takes them on a journey to unknown places. Authors like J.K. Rowling, Stephen King and Suzanne Collins have made millions from simply telling fictional stories.
What does all of this have to do with your home service company? It’s simple. Your home service company has its very own story to tell, and you are the author of that story. The competition is the other authors battling for the attention of the consumer. It’s your business’s story that helps differentiate you from the others.
When it comes to promoting your story and other stories associated with your company, it can be difficult to rise above the noise. That’s where partnering with a PR agency that specializes in home service public relations can come in handy. These agencies, like our experts at Ripley PR, have a Rolodex full of contacts within the industry. They use that to help secure interviews, articles and podcast appearances for our home service clients.
Here are a few ways home service PR-focused agencies can help your business.
- Content creation: Our PR content writers understand the home service industry, which allows them to convey your company’s story in a way that attracts journalists and creates interest among consumers. Whether it’s a press release announcing an additional service or a blog about saving money on your energy bill, our writers develop error-free, print-ready content that will give your brand’s story an extra boost.
- Proactive media outreach: When there isn’t any hard news to announce, our media relations team is busy proactively pitching story ideas to journalists to keep your name top-of-mind. These topics showcase your expertise and help develop you into a subject matter expert and thought leader in your market.
- Social media consultation: Facebook, LinkedIn and Instagram are king when it comes to homeowners consuming information and entertainment. It’s important to maintain a presence online to continue reaching your audience. Our team can provide you with tips for maximizing social media in addition to developing a monthly social media calendar that keeps your accounts active while engaging followers.
If you would like to partner with an award-winning PR agency that specializes in home service public relations, give our experts a call at (865) 977-1973 or contact us online.
