When most people think of manufacturing, they envision factory floors with conveyor belts, robotic arms and employees working with tools.
The scene may look cold and industrial to viewers from the outside world.
But just like any business, people are the backbone of your factory. And those people have interesting stories to tell about your company.
The human brain has evolved to react positively to storytelling. Studies show that it releases chemicals like dopamine and oxytocin, which allow us to connect with the people in stories.
With the right manufacturing public relations plan, you can identify and tell those stories to draw interest in your company. And now is the time to consider how you can use PR to set your manufacturing company up for success in 2025.
Tell Your Story
A good PR strategy focuses on humanizing your company. People like to read about the achievements of other people or how your successes help others.
There are authentic stories to be found surrounding your company’s culture, its history and your employees’ achievements. Other good story ideas include your factory’s use of innovative technology to overcome challenges in the manufacturing space or how you are working on sustainable efforts.
Many public relations experts have backgrounds in newsgathering and can help you dig out these stories. A PR partner can help you use these stories as part of a strategy to help you gain a competitive advantage in 2025.
Target the Right Audiences
Finding and developing the stories about your successes is only half the battle.
Once you have developed a story calendar for 2025, you must get these stories in front of your target audience.
You can choose to put them on your company blog and post them on social media. But you should also get them out into the public eye.
Effective PR agencies have relationships with news editors, podcasters and trade publications throughout the country. They work to develop a targeted list and send pitches to this list to get them interested in your perspective.
Develop Your 2025 Strategy
December can be a busy month for any business. Between the year-end reports, taking inventory and the other end-of-year activities that have to be done, your team stays busy.
But if you want to succeed in 2025, developing a PR strategy is just as important.
At Ripley PR, we understand how busy you are. As a PR partner, we can work with you to develop a strategy to get your name in the news in 2025. This increased interest translates into qualified leads, partnerships and other collaborations.
If you’re ready to get your manufacturing company noticed next year, call Ripley PR today at (865) 977-1973 or contact us online.
