Don’t let the launch of a new HVAC product leave you cold. Introducing a new heating or air conditioning product to the market is never simple. However, that complexity means there is always going to be a backstory to every launch, and that story can be a compelling message when told through manufacturing public relations.
An HVAC Story
In any story, it’s important to start by setting a scene. In this case, it would begin by identifying the problem for which the new equipment provides a solution. This can also include a technological advance and the benefit it offers the consumer.
Your product’s story can touch on the design process, manufacturing and the team behind the product, among other things. Wrap up the story with how you’re bringing the HVAC equipment to market with product highlights. From there, you can use a combination of press releases, blog posts, byline articles, social media and more outlets to communicate the full story.
HVAC Manufacturing Public Relations
Manufacturers have a wide audience when launching a new product. They want to build awareness among HVAC contractors, but they also need the attention of the end users
Targeting industry publications is the norm for a product launch. However, highlighting how this product will help people, or the surrounding environment, gives it larger appeal and can prompt clients to ask for your product by name. So, a dual education is your key to success. And telling a good story grabs attention in all sectors.
Introducing an HVAC product in this way requires a full PR strategy and not a simple press release. You need a public relations team who specializes in manufacturing public relations, like Ripley PR, to help make your story compelling and to launch that new product like a rocket.
If you’re ready to see all the ways a manufacturing public relations partner can help your product stand out, contact us or give us a call at (865) 977-1973.
