It’s an exciting time in your blue-collar business. You’ve seen great growth and are one of the market leaders in your area. All the sweat equity has finally paid off.
But if you think that you can’t benefit from hiring a public relations agency to help propel your blue-collar business to even greater success, think again. Blue-collar PR services are a solid investment to help your company reach the next level of success.
Partnering with an experienced home service public relations agency providing blue-collar PR services can help your business in ways that might surprise you, including:
- Recruitment: We’ve all heard that it’s hard to recruit skilled workers for blue-collar jobs. But public relations can help you attract and hire the best employees available. A quality recruiting message will show why your company is the best for a new hire to choose, and a PR agency can craft that message.
- Employee Relations: As you hire more staff, it’s important to lay a good foundation for workplace expectations and policies. A PR agency can help you create top-notch human resources materials, including employee handbooks and training manuals.
- Spread the News: Establish yourself as a cutting-edge expert in your field, promote your expertise, and keep your business top-of-mind with potential customers with appearances in local media like television and newspapers. A PR agency can pitch stories to the media outlets your customers value most, getting you quality interviews.
- Interview Prep: Once you get those interviews, a PR agency can help you prepare and make you look great on camera or in print. We’ll give you a list of possible questions and help you craft and practice your answers in advance.
Partnering with a PR agency can boost your company’s growth. Now is the time to put PR to work for you, but be sure to select an agency with plenty of experience with the skilled trades. At Ripley PR, we love blue-collar workers, and we enjoy getting the word out about the great work you do. We have a proven track record of success, plus a wealth of knowledge about the forces shaping your industry. Contact Ripley PR today or call (865) 977-1973 to find out more.