The idea of a crisis makes a business owner’s blood pressure spike. When one actually happens, it is not enough to simply muscle through it. For a business to protect their reputation during a crisis, it is crucial to implement a home services public relations plan. Utilizing public relations as part of your crisis management plan allows you some influence over the narrative.
Your home service business lives and dies on its reputation, which could be damaged by the unexpected. A crisis can take many shapes, from a disgruntled customer ranting on social media about a poor service job to an employee crashing a company vehicle on the job. Depending its severity, your crisis management response will vary.
Your best move is to have a home services public relations team in place to handle any crisis you might encounter. Ripley PR is uniquely positioned in the industry to implement proven strategies to protect your brand and ensure the survival of your good reputation.
You can trust that our team of PR experts knows how to navigate a crisis after years of experience helping others in the industry, so we are immediately able to help your business when one occurs.
Communication plan development
Developing and implementing a home services public relations plan in response to a crisis is a crucial step in calming the waters. Ripley PR’s team can carefully craft a statement, which includes accurate and crucial information shared in an appropriate tone.
Setting up communication channels
Once the message is perfected, the next move requires knowledge of when and how to share it with the public. Each crisis requires its own strategy. Some situations require widespread communication with all local media outlets and across social media channels. Rest assured Ripley PR has the knowledge to implement even the largest strategies.
Working with media
Receiving endless communication from reporters and other media in response to a crisis can be intimidating. Our agency advises clients on the proper steps for handling interview requests, which can include recommendations on the spokesperson for the company.
Having a pre-determined public relations plan with these steps helps businesses respond quickly and efficiently to a crisis. Hiring a PR agency ahead of time to work at your side to guide you saves valuable time.
If you’re ready to let a team of experts develop a crisis management communications plan for your business, reach the team at Ripley PR today at (865) 977-1973 or contact us online.
