Struggling to Hire in the Skilled Trades?

PR should be in your marketing mix

Home service companies are getting hit with a double whammy. Unemployment is at record lows in the U.S., and at the same time there is a shortage of workers in the skilled trades like plumbing, HVAC and electrical. As a result, many home service companies are struggling to hire and retain qualified technicians — and some are turning down work because they can’t run the calls.

But did you know that home service public relations isn’t just about making your phone ring? If done right, it can establish your home service company as a desirable and sought-after workplace, bringing better job applicants to your door.

Here are a few ways a home service public relations agency can help you hire the right people.

1) Boost Your SEO

When people look for jobs, they start online. When your next great hire starts Googling for jobs, your company should be at the top of the search results. Our team knows the industry and researches keywords in your market. We use our knowledge and experience to help improve your online presence and social media.

2) Talk Up Your Culture

Your home service company might have the best benefits and work environment of any in your area, but how will potential hires know if you don’t tell them? Don’t be afraid to show some personality on your website’s careers page and your job listings. Let your company’s culture and excellent benefits package shine through to attract applicants who want to work for the best.

3) Attend (and Host) Events

Events like home shows, job fairs, community cookouts and product demonstrations are great ways to bring job searchers to you while boosting your reputation as an involved member of your local business community. And don’t forget the younger generations. If a local school is hosting a career day, send an employee or two to answer questions about the skilled trades. In just a few years, those students might be in the job market, too.

But don’t forget to publicize the events you host and attend. Our team knows how to turn these into stories and gain placement in local media outlets.

The skilled trades are at a crossroads. More young people are seeing the trades and home service as the profitable, respectable career paths they’ve always been. But until more of those young people come of age, your company may need a helping hand when hiring. At Ripley PR, we have extensive experience representing home service clients, so we know the issues the industry faces today. We are invested in seeing our clients succeed every day.

 If you would like to find out more about how Ripley PR can help your home service business, we’d love to hear from you. Call (865) 977-1973 or contact Ripley PR online today.

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Heather Ripley, Founder/CEO

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