Home service companies specializing in foundation repair and waterproofing might sometimes be tempted to skimp on marketing due to the niche they occupy. There might be some competition in most markets, but not to the degree typically experienced by HVAC companies or plumbers. That said, with a projected 2025 industry growth of 6.2% and the recent influx of private equity groups collecting home service brands across a variety of disciplines, the time to take your marketing to the next level is now. One way to shore up your own foundation and dominate with better marketing is to partner with a team that can implement a custom home service public relations strategy for your business.
Let’s squash two myths right now: Public relations is not just for large corporations and enterprise-level home service companies, and PR is not just a reactive service for businesses struggling with brand image issues. Your independently owned foundation repair company can use PR proactively to enhance your entire marketing plan. Here’s how.
3 Tips to Boost Marketing Efforts with PR
- Add credibility: It takes consumers an average of 5+ times seeing an ad to actually read it, let alone take action. Savvy consumers will also research a company on their own after seeing an ad but before converting to a lead, so the question is, “What will they find?” Positive stories in your local media help position you as an expert that’s worth considering, and a team with experience executing home service public relations strategies can help make these news placements happen.
- Increase visibility: You may already be adding some content to your website, like an occasional blog, but did you know press releases are a great way to help gain traction on search engines? Imagine a potential customer searching for “Knoxville foundation repair” and finding your latest release announcing an award your team just won.
- Establish trust: The ultimate goal of a sound home service public relations strategy should be to grow your business. Second to that – hand-in-hand, really – is to establish trust for your business in the community. Trust can’t be bought with any paid placement, and it’s priceless once it’s in place. Being recognized as a reliable, trustworthy company in your service area will make all of your marketing efforts more successful and decrease your conversion times across the board.
If you’re ready to take your foundation repair and waterproofing business’s marketing to the next level with a home service public relations strategy, contact us at Ripley PR today. You can reach us here or at (865) 977-1973.
