Have you ever turned on the TV or logged onto Facebook only to see your competitors front and center? While this may be frustrating, it’s likely they had some help in achieving this goal. While having important news to share can pique a reporter’s interest, it takes a certain skill to make that news stand out. It’s likely that your competitor has partnered with a PR agency that specializes in manufacturing public relations.
These agencies typically have connections within the industry they can reach out to when it’s time to share news. Don’t lag behind your competitors and do yourself a disservice. Partner with a manufacturing PR agency to help keep your news at the forefront of the cycle. Whether it’s the launch of a new product or announcing new leadership, manufacturing public relations agencies, like Ripley PR, can give you a competitive advantage in your industry.
Proactive Media Outreach
A seasoned manufacturing PR agency understands that sometimes hard news isn’t available to pitch. It’s during times like this that a PR agency shines. In addition to pitching the important news, our experts at Ripley PR will pitch trusted journalists topics that showcase your company’s manufacturing expertise. Whether it’s IAQ best practices for schools or the importance of maintenance agreements, our team will reach out to journalists during slow periods to keep your name in the news.
Content Creation
Content is at the core of public relations. Press releases, blogs and social media can play a major role in grabbing the attention of journalists. But one of the best ways to directly reach journalists is the press release. These ready-for-print pieces of content can be used to provide information that makes a journalist request an interview or can be published as-is. In addition, in today’s environment of smaller newsrooms, press releases can give reporters that extra story they need to finish the day. With years of experience working with partners in the manufacturing industry, our writers have the industry knowledge and know-how to develop error-free press releases that will interest trusted journalists.
If you are ready to keep your news in the media while partnering with an award-winning PR agency that specializes in construction public relations, give our team a call at (865) 977-1973 or contact us online.
