After a house and possibly a college education, a car is the largest purchase an individual is likely to make over the course of a lifetime.
But buying a new car can be a terrible investment. As soon as you drive off the lot, it loses a big chunk of its value. Plus the ongoing maintenance costs can outstrip the sticker price over the life of the vehicle.
Of course, most Americans need a vehicle to get to work to earn a living, so buying a car isn’t just throwing away money. But many are putting off making new purchases for a few years or buying slightly used cars.
According to Edmunds, the automotive retail research company, about 10.6 million used vehicles were sold in the U.S. during a first quarter of 2018, a 1.5 percent increase over the same time period last year. Three-year-old vehicles, many of which previously had been leased, account for about one-quarter of the used vehicle sales at franchises.
If you’re a decision-maker for a parts company, accessories provider or repair center, this presents more opportunities for growth. As a result, businesses that serve the automotive industry have a greater need for firms that specialize in automotive public relations.
A firm that focuses on automotive public relations, such as Ripley PR, can add value to your operations in several ways:
- We can put news about your automotive company in front of writers and editors at key general and trade publications. Customers, whether individuals or other businesses, will come to associate you as a leader in the industry.
- We can spread the word about new products and technology through social media, where Americans now go to find out what to buy and where to find it. A smart social media strategy is vital to the branding of your company.
- We also can help manage customer feedback, a particularly important factor now that online reviews have become crucial in attracting new customers. These reviews have become the place where “word of mouth” spreads to more potential customers than ever before possible.
Ripley PR can help you come up with an integrated, comprehensive strategy that includes these and other proven elements of a successful PR plan that is tailored for your business’s unique circumstances.
If you are a decision-maker in an automotive company, we invite you to contact us today to find out what Ripley PR can do for your business.