We’ve all seen the sales that claim satisfaction is guaranteed or your money back. It sounds good, right? It’s obviously a can’t-lose situation.
All too often, an excited buyer will overlook the fine print. Yes, my friend, they miss the loophole. A lot of these offers come with time limits or require proofs of purchase. Sometimes there are even discretionary clauses built in that say the seller decides what’s satisfactory. In other words, results may vary. The company could also be betting on the fact that you’re going to be too lazy or busy to go through the hassle that comes with sending the product back.
Now, that isn’t always the case and many reputable companies do make good on their offers.
Where things get tricky is when companies start placing guarantees on their services. Investment firms guarantee earnings. Weight loss companies guarantee you’ll lose X number of pounds within a certain amount of time. PR agencies will guarantee you media placement.
Wait. What?
We believe in the value of hard work
We’ve heard it a lot from potential or new clients over the years: How many opportunities can you guarantee we’ll get? And every time, our answer is the same. We don’t guarantee placement.
It’s not the answer those clients want to hear, but a good PR agency worth its salt is never going to guarantee you placement, and they shouldn’t. Our focus for our clients is earned media, which is media placement through organic efforts, not paid sponsorship. From articles to podcast interviews, our team is focused on securing coverage that comes through our media outreach and hard work.
Earned media builds trust and awareness for your brand. The B2B public relations strategies we create center on earned media, because it carries more credibility than paid advertising or sponsorships. It provides exposure with your target audience and get you on the radar of your peers.
We don’t guarantee media placement, but we can guarantee you that we’ll do our best to secure it. We’ve spent years building relationships with media across multiple industries, including franchising, skilled trades, manufacturing and construction. And those relationships have paid off for our clients, garnering interviews, articles, TV coverage and even magazine cover stories.
Contact us today and find out what those relationships can do for you.
