Should I Hire a PR Agency or Manage PR In-House?

As a business owner or marketing executive, you want to hire the best and most experienced employees. You wouldn’t ask a novice employee to work with your most valuable clients, or an inexperienced technician to service a complicated mechanical problem. So, when it comes to your company’s bottom line, why would you settle for less than best?

It doesn’t make sense to leave your company’s marketing success and reputation to someone without the know-how, knowledge and professional experience of an expert PR firm that is nationally known as a B2B authority. If you are thinking of hiring a staffer to manage your PR activities, we recommend asking yourself the following questions before making the decision:

  • Am I really saving money by attempting in-house PR?

You’ll be spending money on salaries, benefits, training, office space, equipment, and time on supervision, whereas a PR agency has knowledge of best practices and trends that could save you time and dollars in the long run.

  • Can an in-house staff have the broad knowledge and know-how of a large agency team?

The short answer is, probably not. An in-house team would definitely have deeper knowledge of the business itself, but when it comes to getting your business in front of media, getting coverage by news outlets, and making your social media numbers climb, using a PR firm can be a better choice. And, many firms may specialize in your industry, making the choice even easier.

  • How effective are the PR efforts of an in-house team compared to an agency?

Not many in-house teams are adept at or able to produce detailed reports on PR activities. Professional agencies have the systems in place to give real data on campaign efforts from beginning to end. Tracking software has made PR agencies much more efficient and you’ll have easy-to-understand proof of agency successes on your behalf.

A 2018 survey of businesses by HubSpot shows that 40 percent of respondents feel their top marketing challenge is “proving ROI of marketing activities.”  Professional PR firms can not only be cost-effective, and offer highly skilled staff, but they are experts at showing clients how effective they are at improving your bottom line.


Heather Ripley, Founder/CEO

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