For several years now, podcasts have become the new radio. Whether on their way to work or making a short trip to the store, people listen to podcasts regularly. In fact, according to Pew Research Center, 42% of Americans ages 12 and older have listened to a podcast in the past month. That data trends even more upward when looking at online audio in general, where 75% of Americans ages 12 and older listened to online audio within a month.
As a franchisor, podcasts present an opportunity for you to share your franchising expertise and promote your brand to an audience without borders. Whether the podcast is recorded in California or West Virginia, audiences all over America will have access to it. This offers even more opportunities to garner the attention of potential franchisees.
Getting an opportunity to be a guest on these podcasts can be difficult to secure. While you have expertise and a great story to tell, podcast hosts are getting hundreds of inquiries a day from similar individuals wanting the same opportunity. This is where partnering with a PR agency that specializes in franchise public relations can be beneficial.
PR experts who work in the franchise space, like those at Ripley PR, have built relationships with various media members in the franchising industry. Those experts can pitch you as a podcast guest while also laying out talking points that would interest the host. By pitching these hosts directly with interesting topics, the chances of securing a spot on the podcast are greatly increased. Securing these opportunities not only gives you a chance to showcase your franchise expertise, but it also allows you to show why your franchise is the right one for entrepreneurs looking for new opportunities.
PR agencies with expertise in franchise PR can also benefit your company by:
- Developing press releases that will be pitched to industry publications.
- Nominating your spokesperson for speaking engagements.
- Nominating your franchise for industry awards.
- Assisting with social media content
- Develop blogs that showcase your expertise.
Our experts at Ripley PR are ready and excited to help you increase your brand awareness with podcast opportunities. If you are ready to partner with an award-winning public relations agency, give our team a call at (865) 977-1973 or contact us online.
