Shaking Hands and Catching Eyes

Boost Your B2B Brand at Trade Shows

Trade shows might seem old-fashioned in today’s world, where digital interaction and social media seem to be the dominant way to engage with audiences, but they still pay off as part of a B2B public relations strategy.

Digital interaction has its advantages, but attending trade shows can offer a significant return on investment for your B2B company. According to the Center for Exhibition Industry Research, the power of face-to-face interactions with potential buyers is still going strong:

Despite … concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust in the marketplace.

Increasing Visibility

Just showing up at a trade show isn’t a strategy, though. To maximum the value of industry events, the first step is getting the word out, increasing your visibility with your target audience. By boosting awareness through a steady stream of news releases, pre-show interviews and media coverage and e-blasts, you engage potential trade show visitors before they even find your booth.

A great B2B PR strategy doesn’t end once you walk through the doors at the event location. Use the opportunity to sell your brand’s story through visits with local and trade media outlets during the event.

Finding a PR Partner

Does developing and implementing a B2B public relations strategy for trade shows sound like a lot of work? Partnering with an experienced PR agency, like Ripley PR, can help. Our experts can do the hard work of promoting your trade show appearances and coordinate media coverage during the event itself. Meanwhile, your company can concentrate on what it does best, educating potential customers and closing sales. To learn more, contact us today at (865) 977-1973 or visit us online.

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Joel Davis, Content Supervisor

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