SEO is More Important to Your Business than Ever

It feels like the COVID-19 pandemic has shut the whole world down. So many stores and businesses are closed or have asked their employees to work from home. Even an essential business likes yours, whose employees are out on the front lines helping people, can start feeling invisible, as you wonder when the economy will be open for business again.

But customers haven’t disappeared. They’ve just gone online. But if they can’t find you when they search, you won’t exist to them.

So, now is the time to focus on how to increase your company’s online visibility in search engine rankings. A strong B2C or B2B public relations strategy can offer search engine optimization (SEO) benefits, without resorting to damaging tactics employed by some cut-rate digital marketing agencies.

How Does It Work?

First, start by letting the world know you’re still open for business, even if just online, by regularly issuing press releases. These not only get your name out in front of the press or trade publications, but they enhancing the searchability of your website. Each time a press release is posted to a media website, it creates a valuable backlink to your site. As these backlinks build up, it will help enhance your search ranking over time.

Publishing informative blogs and helpful articles, based on your expertise, will build your credibility. If they are formatted correctly and consistently use the right keywords, more people will find your business online. Since content is reusable, it can be repurposed and promoted on social media.

Does that sound like a lot of work? You can partner with Ripley PR, an experienced public relations agency. Our experts can develop a public relations strategy designed to build up your SEO over time while earning your company the visibility it deserves. Call us today at (865) 977-1973 or visit us online.

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Heather Ripley, Founder/CEO

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