Social Media Specialist

Ripley PR, a global PR agency located in the Knoxville-metro area, is recognized as a growing force in B2B, construction, franchise, home service, and manufacturing public relations. Ripley PR has an outstanding reputation for creating high-visibility results and landing outstanding coverage for clients in notable media outlets like Forbes, Inc., the Wall Street Journal, Entrepreneur and CNN. We are currently seeing a full-time Social Media Specialist with a strategic business mind who is looking to contribute to the success of our growing roster of national clients, while playing an integral part of our collaborative environment.  This position is designed for a business professional with a track record of success with social media engagement on local, state and national levels. The ideal candidate will:

  • Create and manage client social media strategies for B2B and B2C clients to ensure business goals are met internally and externally
  • Experience in the following industries is a plus: Home service, manufacturing, franchise, construction, and professional services
  • Use customer research, insights and data to create client and agency monthly social media calendars for client approval
  • Determine metrics for growth, along with strategies for lead generation using social media avenues
  • Support agency leadership and drive weekly/monthly/quarterly forecasting through reporting on traffic, ROI, conversion rates and other KPIs
  • Manage multiple clients throughout the process and deliver results through keyword expansion
  • Work closely with brand managers, media relations and content teams to determine key strategies for social media engagement and best practices to drive engagement
  • Incorporate social media marketing into overall marketing planning for client and company presence at trade show, conferences and other related events
  • Executing and reporting activities on assigned accounts
  • Creating and providing analysis for weekly or monthly reports, including clipping reports, status reports, website traffic, social media engagement, etc.
  • Maintaining agency time sheets on a daily basis
  • Being a part of our savvy team of PR and marketing professionals, “doing what needs to be done” to support our overall brand

Some of the requirements and characteristics we are seeking in a Social Media Specialist

  • 5+ years of direct experience; agency experience preferred
  • Bachelor’s degree in digital marketing, marketing, mass communications or other related field from an accredited university as deemed appropriate by Ripley PR
  • Must be able to write clearly and consistently produce materials with accurate spelling and grammar
  • Excellent verbal communication skills
  • Demonstrated experience increasing social media following, engagement and results as it relates to client social media campaigns
  • Expert knowledge of social media best practices, content production, image collection, image rights and current and emerging social media trends
  • All around proficiency in client consulting and management
  • Comfortable in a collaborative environment and is considerate of others within the team
  • Works well under pressure and in a fast-paced environment
  • Leads multiple projects simultaneously and tracks projects with varying deadlines
  • Ability to mentor, manage and direct assigned staff with a firm but kind demeanor
  • Self-motivated, eager, inquisitive proactive and enthusiastic
  • Shows initiative and accepts responsibility for his/her work
  • Ability to speak before groups both large and small and to motivate and influence others through excellent communication, listening and interpersonal skills
  • Experience with paid media (banner ads, Facebook ads, etc.) a plus
  • Proficient in Word, Excel, PowerPoint, WordPress, content management systems
  • Desire to excel and be part of a creative, agile, progressive team

Ripley PR offers a competitive salary, and a down-to-earth collaborative team environment where your ideas are encouraged, not ignored. Our rapidly growing national presence gives you the opportunity to create your own story. We appreciate your skills, experience and we-can-do-it attitude!

We offer excellent benefits including medical, dental, vision, 401k and paid time off.

No phone calls please. Only candidates who are selected for an interview will be contacted.

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Public Relations