Marketing gets your product in front of potential buyers. But what about public relations? That builds the reputation that makes people believe in it.
For home service B2B tech companies, PR isn’t just a nice-to-have, it’s crucial to your goals. It’s a long-term commitment to providing the best solutions for your customers and a strategic tool to enhance trust, awareness and growth.
But a strategic home service B2B tech PR strategy can help you get there by amplifying your marketing campaigns.
Marketing tells. PR sells.
From FSM and CRM platforms to marketing automation and financial management solutions, there’s a lot of competition out there and they’re likely all marketing. So how do you separate yourself from your competition?
Marketing is about promoting your solution: its features, benefits and ROI. PR proves it with third party validation. As a result, when you’re featured in an industry publication, interviewed about your product or share case studies, your ad campaigns are supported and could see improved results.
Marketing can make you visible. PR helps make you believable.
Reach the right decision makers.
There isn’t a definitive number of ads we see in a day. Some say we’re exposed to over 4,000, but that number could be closer to 100. All of this is to say that even if you have a banger advertising campaign, your credibility is what earns customer loyalty. PR helps build your reputation by leveraging earned media placement, for example:
- Thought leadership by your founders or product leaders
- Real-world success stories from contractor customers
- Features in trade publications and franchise networks
- Speaking engagements at conferences like Service World Expo or AHR
Consequently, this helps thrust you into the conversation, not just a pop-up or banner ad.
Wonder Twin powers, activate.
In short, marketing and PR share the same goal – connecting you with your customers. As a result, the two are far more powerful together than on their own.
If you’re looking to scale in a relationship-driven, reputation-heavy industry like home services, a B2B tech PR strategy isn’t a supplement – it’s a driving force for your long-term success. With that in mind, our team of content and media relations experts at Ripley PR are ready to help you level up your brand.
Let’s talk. Give us a call at 865-977-1973 or visit us online today at https://ripleypr.com/ to get started.
