Ripley PR: The PB&J of home service franchise development

various-tools-for-home-serviceWhen it comes to pairings, nothing goes together quite like peanut butter and jelly. The PB&J sandwich is a staple of American culture, with the earliest references showing up around the beginning of the 20th century. There are many reasons the sandwich took off to become one of the most iconic American traditions, but for most people, it boils down to three things: it’s sweet, it’s quick and it’s delicious.

As home service and franchise public relations experts, we at Ripley PR like to think of ourselves as the PB&J of home service franchise development. We have the unique expertise to offer insights and proven analytical creativity to deliver overall brand awareness to the public, while simultaneously helping funnel new and conversion prospects your way. Like the PB&J, our ability to help grow your franchise comes down to three things:

  1. Franchise development experience – We work with a variety of franchise industries, from automotive and staffing to senior care and yes, home service. Here’s what plumbing franchise client, founder and former president and COO Jeff Moody of bluefrog Plumbing + Drain, had to say about us:

“When you are building a brand you look for experts who can help you. It is important that you can trust them and engage them in a way that it becomes a seamless team effort. bluefrog was fortunate to find Ripley PR early on and they delivered results beyond our expectations. When hiring a firm to help your customers find you, it is an investment, not an expense. Ripley PR knows the home service industry and I can highly recommend Heather and her team, even if she is a Tennessee Volunteer!”

  1. Experience with both home service contractors and their business partners – We work with independent home service companies all over the nation to deliver timely stories to their local audiences on a consistent basis. Here’s what Mike Agugliaro, former owner of Gold Medal Service, a residential HVAC, plumbing and electrical service business, had to say about us:

“As the owner of Gold Medal Service, a $23 million home service business in New Jersey, I knew I needed a public relations professional to help to take my businesses to the next level. After hiring Ripley PR as our PR agency, I’ve been more than happy with the exposure Heather and her team has earned for us in national and regional media outlets such as MSNBC, Financial Times, ACHR The News, P&M, EC&M, US Builders, Courier News, Passaic Valley Today and so many more. My website is seeing more traffic, the phones are ringing and I have to say my businesses are benefiting above my expectations.”

  1. We deliver results – Our public relations strategies are developed based on your goals. Whether you’re looking for new franchise leads or to boost your brand in target areas, we put proven tactics to work and offer monthly reporting to show you exactly where our efforts are going. Per Bill McPherson, former executive director of franchise development at FirstLight Home Care:

“I’ve been in Franchise Leadership for over 25 years and worked with various vendors in Marketing, Technology, Public Relations, etc. Heather and her firm are outstanding. The thing that drew me to her and her firm was her knowledge of franchise development as it related to public relations. She understands how to pitch and create excitement for a brand. Furthermore, her passion to customer service is second to none. Her attention to detail, professionalism, creatively and focus on service is a breadth of fresh air in the franchise industry. I will do business again with Ripley PR!”

Whatever home service you provide—plumbing/HVAC/electrical, roofing, flooring, landscaping, kitchen and bath remodeling, tree removal, gutter cleaning—we have the knowledge and experience to help you improve your bottom line in 2019. Give us a call today at 865.977.1973.

Joel Davis, Content Supervisor

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