Recruiting Talent Through Construction Public Relations

Construction firms like yours are no longer solely in the construction business. They are now in the full-time business of recruiting and retaining the skilled laborers needed to do the job. Partnering with an experienced construction public relations agency can help develop a long-term recruitment strategy that uses social media and mass media to fill your talent pipeline.

A PR Recruitment Plan

When the housing market crashed in 2006, the labor pool never recovered. An estimated 30 percent of construction workers exited the field and never looked back. To find skilled workers, construction firms need to be able to think creatively of how to reach potential applicants.

Construction public relations can help companies recruit skilled labor.

According to “Attracting Young People into Construction Field Positions,” a report prepared for The Foundation of Wall and Ceiling Industry, construction businesses have to have a recruitment strategy in place if they hope to stay competitive:

 “The mindset has to completely change. It’s not about drywall. It’s about the talent that puts up the drywall,” said Mark Breslin, an expert in construction leadership, strategy and labor-management relations and founder of Breslin Strategies, Inc., Alamo, Calif. “You are in the business of talent development. If you don’t view it that way, one day you’ll realize you can no longer go to the market and readily source people — they’re not going to be there. If you don’t have a game plan, you’re going to suffer. It’s going to show up in supervision, and it’s going to show up in the composition of your workforce.”

Social Media and Earned Coverage

Where is the best place to find potential employees? Online. Where is the best place for potential employees to find you? Same answer. Most people turn to corporate social media pages when looking for jobs. They’ll also search for news about your company or check out its website. If nobody is writing good news about your business, it won’t go unnoticed.

That’s where Ripley PR can help. Our experts can craft the right recruitment-focused construction public relations strategy to get your business in the news and to help reach potential employees on social media. Contact us today at 865-977-1973.

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Joel Davis, Content Supervisor

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