The manufacturing world is changing and that brings challenges like a tight labor market, higher material costs, and increased global competition. Manufacturers can’t just continue to do business as they always have – they need to evolve to thrive.
The National Association of Manufacturers reports that about 426,000 manufacturing jobs in the U.S. are unfilled because there are not enough qualified applicants to fill them. That number is expected to rise to 2 million unfilled jobs within 10 years. Skilled employees are in short supply and there is a lot of competition. Successful manufacturers must deploy a targeted strategy to compete for the best employees. This is more than just posting open positions and sharing them on social media. Seek out manufacturing public relations experts to help craft and implement a plan to stand out among the competition.
Here are 4 ways an experienced PR team can help with recruitment:
- Brand awareness – If no one is aware of your brand, how will they think of you when it’s time to apply for a job? A quality PR firm can help garner local news coverage and manage community engagement. These can be things like having employees volunteer for a worthy local cause, sponsoring a concert series, or holding recruitment fairs.
- Positioning your company as a desirable place to work – Every workplace has a reputation and no matter how big your city, word can travel fast. How is your company perceived in the community? A PR firm can help to shape positive perceptions of your business. They can help position you as experts in your field and get positive news coverage of your company. Employee testimonials are also an important tool.
- Targeted recruitment efforts – You don’t want to receive hundreds of applications from unskilled workers — It’s much better to receive a few applications from qualified employees for each position. An experienced PR team can help tailor your message to the right people and then make sure it reaches them. This can be done through trade and traditional media coverage, social media ads, and community engagement.
- Providing clear instructions – Make it easy for people to apply. Have a clean and clear career page that highlights the benefits of employment. Make sure the process is frictionless. A lot of employers require applicants to create profiles and upload documents, which is fine as long as the process isn’t overwhelming or cumbersome.
For help reaching the right candidates, find a team with a successful track record in manufacturing public relations. Contact Ripley PR today.