The construction industry has been historically slow to adopt new technology, but that trend has been shifting for several years. Construction tech startups grew by 318 percent in 2017 over 2013, and that growth stayed steady for 2018. Many visionaries and entrepreneurs have developed technologies to make the construction industry safer, more efficient, and more cost-effective. But with so many startups crowding the field today, it’s likely that some companies’ messages are getting lost.
If you are selling construction tech, the challenge is to stand out from the crowd with the best possible B2B public relations, reaching construction industry decision-makers where they are with a message that will win them over.
Targeting Construction Tech Buyers
But, how do you find construction tech buyers? How do you make sure you’re reaching them when they’re making technology decisions for their businesses? That’s where a construction public relations agency with plenty of industry experience comes in. Our expertise can help you identify and implement the strategies that will put your construction tech startup in the right place at the right time.
Those strategies include:
- Social media. Your B2B clients are increasingly using social media to make buying decisions for their companies. We can tell you which social media platforms are likely to get you the most profitable attention.
- Trade publications. An article in a well-respected industry magazine will build trust for you and your company. We’ve already researched which publications are best for the construction tech industry, and we have valuable contacts within those publications who can get your story heard. We can even negotiate regular bylines for your CEO or in-house experts.
- Content marketing. Construction industry tech buyers are also using search engines to research purchases, so you want to be at the top of the Google results for your category. Content marketing using targeted keywords can push your listing higher for better search engine optimization (SEO). We can provide content tailored to boost your SEO in the right Google searches.
Construction PR Help
Partnering with a professional construction PR and marketing agency with a solid background in the construction industry is an investment that will yield great results for your construction tech startup. Ripley PR’s team of professionals has the skill and knowledge necessary to help you grow.