Franchising is one of the biggest businesses in the United States. According to data, there are over 3,000 unique franchises in the U.S., with around 300 companies beginning franchising operations each year.
With that much competition, attracting new people to buy into your business model and grow your franchise can be a challenge. Whether you’re new to the franchise industry or have years of experience, you’re probably thinking about new ways to grow.
Utilizing a strategic plan can be the key to taking your franchise to the next level and owning hundreds of franchisees.
Ripley PR creates specific and unique franchise public relations strategies for each of its clients, and can help raise brand awareness for your franchise through several proven strategies:
Earned media opportunities
One of the keys to raising brand awareness is to get your franchise’s name in front of the right audience on a regular basis. Ripley PR’s media relations specialists have contacts with franchising magazines, podcasts, and traditional media. Earning placements with these outlets will help position your franchise as trusted industry leaders and maximize your audience.
Press releases
Do you have a new location opening you want to share with the public? Or maybe an exciting new partnership? Ripley PR has an experienced team of writers that can draft news releases and share the news with appropriate media outlets to garner attention.
Ripley PR works with several major franchisors who are actively growing their brands. Our team of experts actively places them in the right franchising publications and podcasts, helping them reach their target audience, and achieve their goals.
If you’re ready to grow your franchise brand, call us now at (865) 977-1973, or contact us online.
