Racing to the start: How public relations can keep your automotive tech company in first place

automotive public relations technology advantageThree PR tips to stay ahead of the communication curve

The amount of disruptive technology set to hit the automotive industry in the next 5-10 years is massive. From connected cars and autonomous vehicles to Heads-Up Displays (HUDs) and biometric access and control, automobiles are in for a massive boost of technology integration.

That integration also means the market will become inundated with a variety of manufacturers, distributors and suppliers all vying for attention. If you’re one of the pioneers in integrated automotive technology, you need to have the proper communications strategy in place to showcase how innovative your company is and to deal with the copycats that come along and try to take a piece of your pie. That’s where having a comprehensive automotive public relations strategy comes in.

Here are three tactics your public relations strategy should use to ensure you stay ahead of any competition that tries to overtake your market share:

1.    Announce your progress

From new technology to new partnerships, you want to make sure that every step your company takes towards growth is documented and communicated to the media and your audience. Even if you’re in the R&D stage, there are times when you can announce progress or breakthroughs that will have a significant impact on what you’ll be able to bring to the market.

2.    Showcase your expertise

Part of staying ahead of the curve is showcasing that you are in fact ahead of the curve. Expert interviews and speaking engagements are just a few of the ways you can showcase your expertise, and in turn, the expertise of your company. The trick is to find the right outlets and in-person speaking opportunities that engage decision makers who are looking for what you have to offer, instead of giving away trade secrets.

3.    Prove your purpose

Sometimes it’s not enough to simply tell your prospects what you can offer them. Depending on the prospect, you might need current clients, customers and business partners in your corner to help champion your brand. One of the best ways to do this is through testimonials. Testimonials can come in a variety of forms beyond just simply a quote or two from someone about how great you are. White papers and case studies are two long form options that can capture the value you bring to your business partners while showcasing your solutions with a unique story.

If your company is laying the groundwork for the future of automotive tech, give Ripley PR a call at 865.977.1973. We have the public relations experience to grow your business and keep you ahead of the pack.

JD Sizemore, Account Supervisor

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