Put Your Auto Technology Business in High Gear with Public Relations

The average American car is almost 12 years old, according to a recent survey. That’s a historic high. There are also 278 million cars, trucks and SUVs on the roads in 2019 – another all-time high.

Both of these statistics are good news for the automotive technology industry. More vehicles means more opportunities for parts and service, from routine maintenance to audio upgrades, wireless technology and other enhancements. And the longer a car or truck stays on the road, the more upkeep it requires.

But it can take extra effort to take full advantage of opportunities like these. Fortunately, there’s a proven solution: Working with an experienced automotive public relations agency can often make the difference for both B2C and B2B automotive tech companies that want to distinguish themselves from competitors.

How Can PR Help?

Here’s how retailers, manufacturers and distributors can benefit from PR and make the most of trends in the auto technology industry.

  • Build a brand identity: An automotive PR team can offer strategic perspective that will define your company’s value and help establish a relationship of trust and confidence with your target market.
  • Reach the right audience with the right message: PR professionals with auto industry experience will have an edge connecting you and your company with editors, producers and reporters who understand the business.
  • Protect your reputation: Nobody expects a worst-case scenario. The best way to deal with a public crisis is before it happens, and quality PR firms will make a detailed crisis communication plan a priority. It won’t prevent bad news from happening, but it can keep it from getting worse.

A Public Relations Partner

Our team of public relations experts is available to work with you to create the right strategy for your brand to stand out in the increasingly competitive auto technology industry. If you’re ready to take the next step, contact us online at Ripley PR or call (865) 977-1973.

Matthew Everett

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Public Relations