There are many challenges to managing a home service business, like the long hours, hiring new employees, and attracting new customers.
You might even take it upon yourself to do some marketing and advertising through paid social media posts, or commercials on local TV and radio stations. While those methods might be highly targeted, today’s homeowners are savvy consumers that are often resistant to paid media alone. Your catchy ads may very well be memorable, but homeowners want a reason to trust in your brand.
Adding a well-planned home service public relations strategy to your marketing plan can help secure the objective media exposure you need, position you as a trusted industry expert in your market, and make your marketing efforts more successful – ultimately, it can help generate new leads for your painting business.
At Ripley PR, we’ve worked in the industry for over 10 years and have a positive track record of helping home service business owners grow their businesses through proven PR strategies. Here’s how:
Earned media opportunities
If there’s a heatwave in your community, a local TV station or newspaper might be looking for an HVAC expert to offer tips on how people can save money on their energy bill. Ripley PR can make sure you are that expert in their story. That’s called an earned media opportunity because according to data by YouGov, more than 9 out of 10 consumers trusted earned media, compared to about 50% who believed paid ads.
Be an industry leader in your market
Part of the challenge of being a home service business owner is earning the public’s trust. Through appearances on local TV, newspapers, and podcasts, your brand will be synonymous with your expertise. Those stories will pop up on the internet when potential customers Google your company, and they’ll quickly take your business, and knowledge seriously.
Enhance your other marketing efforts
Traditional and digital marketing can be highly targeted, although many consumers will simply navigate away from an ad on social media to do research on their own. Earned media opportunities in the local news, positive reviews of your business, and word of your business helping in the community can help those consumers decide. After seeing your advertising and paid marketing, what impression will homeowners have of your painting company once they start digging deeper?
If you’re ready to implement a strategic home service public relations strategy and take your business to the next level, give us a call at 865-977-1973, or contact us online here.
