Public relations can help you navigate supply chain crises and more

It seems like there’s no end to the fallout that’s come about from the COVID-19 pandemic. Vaccines are rolling out, and the world is beginning to open up again, but things are still hairy for the manufacturing industry as the global supply chain continues to suffer. As Ken Koenemann at Supply Demand Chain Executive reminds us, some of these struggles aren’t necessarily new, but that doesn’t lessen their impact:

For years, as supply chains have become increasingly outsourced, the number of risks and incidents have grown. But thankfully, many companies are finally awakening to the need to be more resourceful and more diversified in their supply chain planning and management.

As a Knoxville public relations agency, Ripley PR works with manufacturers around East Tennessee — and globally, too — helping them navigate the waters that have come with this very real crisis. From lumber to HVAC equipment, companies around the world are struggling to get the goods they need, and prices are reflecting that struggle.

Crisis management is just one of the things we do to help our manufacturing clients, but it’s arguably one of the most important. When faced with a situation like this, it’s important to get ahead of it, which means your messaging has to be on point. Your customers need to know you have the situation under control. We can help. From public relations to content, our team will help your brand weather this storm and any others that come your way.

We might be nestled in the foothills of the Smokies, but our reach is global. It’s important to partner with a public relations agency that not only understands regional concerns but can connect on a larger level, as well. Give us a call today at (865) 977-1973 and find out what we can do for you.

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