Last week, I saw an ad that claimed 80 percent of online browsers ignore advertising. I recognize the irony in my pointing out that an ad claims this or the fact that I didn’t ignore it. But, it did get me thinking: When trying to share your franchise’s information, how much importance are you placing on your advertising efforts versus other forms of publicity, such as earned media or social media?
I’m not going to tell you that advertising is bad or wrong. In fact, a percentage of your outreach definitely needs to go to traditional advertising. After all, how does anyone know when the McRib comes back if th
ere isn’t a commercial showcasing its sauciness? OK, you might be able to get a story like this, but a McRib is totally ad-worthy, if you’re into that sort of thing.
A good franchise public relations agency, like Ripley PR, doesn’t focus on advertising, though. We know true growth and success comes from a well-rounded campaign that includes earned media and utilizing social media. We have a team of longtime public relations professionals and former journalists skilled at capitalizing on all of the above.
As a franchisor, your business needs a good public relations plan that encompasses multiple platforms. That McRib story came from the efforts of a PR professional reaching out on behalf of McDonald’s. Your company’s news deserves to be shared just as publicly.
At Ripley PR, we want to help your franchise grow, and we want to make sure you take advantage of every media opportunity available to you. There are stories waiting to be written about your company. We have the contacts to make that happen. Your next franchisee might be skimming LinkedIn or Facebook now. Have you posted lately?
Your franchise might be doing OK. We can help it flourish. Give us a call today, and let us prove it.