Protecting Your Healthcare IT Brand

As cybercriminals continue targeting the healthcare industry, any company dealing with patient data has to be prepared to deal with the aftermath of a breach.

A Healthcare Dive article about the rising number of ransomware attacks in the industry quoted a Moody’s Investors Service report about the growing threat to both hospitals and healthcare IT companies:

“The growing interconnectedness of healthcare delivery and technology will continue to leave the sector vulnerable to breaches, as will its extensive use of third-party software vendors for clinical, billing and numerous other functions,” the report said. “While there is no way to fully prevent cyber breaches, the expanding adoption of … telehealth during the COVID-19 pandemic will yield additional vulnerabilities, as potentially unsecured devices will be used to access health system networks.”

This means that developing a proactive crisis management plan to protect the reputation of your business if a cybersecurity incident occurs is vitally important. Having a plan in place can help prevent news of a breach or data leaks or a ransomware attack from damaging your brand.

The first step to protecting your brand’s reputation is partnering with a healthcare IT public relations company like Ripley PR to develop a crisis communications plan. Our public relations experts have years of experience working with healthcare IT companies. In addition to crisis communications services, we can design and implement a comprehensive PR strategy to boost the visibility of your company and promote its technology. Want to learn more? Call us today at (865) 977-1973 or contact Ripley PR online.


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