Public relations isn’t just a tool for larger enterprise companies to utilize for brand awareness. There are local companies that can massively benefit from dipping their toe in public relations as well. In many cases, local businesses are competing against larger-name companies or other local businesses for similar customers. Partnering with an East Tennessee public relations agency can help give you a leg up over the competition by securing interviews and opportunities with the local media.
Newsrooms are continuing to shrink across America. A report by the Washington Post states that newspapers lost 77% of their jobs over the past 20 years, which is the single steepest dive among any of the 532 industries tracked by the Bureau of Labor Statistics. With newspapers and other media outlets being short on journalists, your news can be just what they need. That’s where a PR agency that specializes in East Tennessee public relations comes into play.
Increased brand awareness through earned media
Ever wonder how the local plumber got an interview on the nightly news to explain how to keep your pipes from freezing? Or maybe how the local investor got a weekly column in the newspaper? Public relations likely played a role in that, and your business can too. As specialists in East Tennessee PR, agencies, like Ripley PR, will pitch your local stories to trusted journalists to help secure interviews. Not only does this position you as an expert in your field, but it also helps your brand get in front of potential customers. Being featured in trusted publications can also help increase your credibility with your target customers.
Expertly crafted content to connect with your audience
While securing earned media is the goal, content is the backbone of public relations. Delivering a press release announcing your great news to a newsroom that is short on writers can increase its chances of being published. In addition, writers who specialize in East Tennessee public relations understand your message and goals, so they can develop written content that attracts your target consumers. From press releases to blogs, these pieces of content further establish you as the go-to source in your industry.
If you are ready to partner with an award-winning agency that specializes in East Tennessee Public Relations, give or team a call at (865) 977-1973 or contact us online.
