PR Will Help You Get Your Game Face Ready in the Face of a Crisis

A new streaming service launched recently, and within days, a story was circulating about a possible breach that potentially leaked thousands of accounts. The streaming service later came out and said the breach never happened, but the suggestion of a lack of security had already been placed.

This, my friends, is a technology crisis. I can guarantee the streaming service’s PR team was working around the clock to make sure they had a plan in place to deal with the potential fallout.

As a healthcare IT public relations agency, we have a plan in place with our clients to ensure we’re prepared for any possible crisis or problem. This hubbub was over a streaming service. Can you imagine the fallout if a breach could impact medical records or the integrity of tech you might find in a hospital?

You Have the Right to Remain Silent

In the event of a crisis, it’s important you know what you should and shouldn’t say. In fact, you shouldn’t say anything until your PR team has made sure every “I” is dotted and each “t” is crossed.


Our team will help you through every step of a crisis, including:

Crafting a statement: When the worst happens, it can be easy to slip up, especially when a reporter is firing questions at you. A PR agency will help you craft a statement that is truthful, simple and to the point.

Monitoring feedback: Your company’s social media accounts can be your best friend or your worst enemy. Disgruntled employees, customers or patients that have a beef with your tech can get through to a large audience quickly. A PR agency will also help you monitor reviews and craft an appropriate response.

Being prepared: The most important step will come before a crisis every happens. It’s important to have a plan in place before disaster ever strikes or anything hits the fan.

Put me in, Coach

Our team is ready to create a plan to prepare you for a potential crisis, and we’ll be in your corner every step of the way should the worst happen. Contact Ripley PR today or give us a call at 865-977-1973, and let us help you prepare.



Amanda Greever

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Public Relations