Most people consider a press release to be one of the most effective ways to get your message out to the media.
But did you know you can use a press release to help your manufacturing company generate leads while you’re building credibility?
The press release has been in existence since the turn of the 20th century. Publicity expert Ivy Lee with the Pennsylvania Railroad issued one to let the public know of a deadly train crash in 1906. But, it wasn’t until the Mad Men era of the 1960s that it became a function of public relations, marketing and advertising companies.
A manufacturing public relations strategy that includes a healthy use of press releases can help your company build trust with the public as it increases interest in your products.
Improves Your Visibility
Press releases that are issued through a PR distribution company are indexed by search engines. This means that you can maximize your Search Engine Optimization (SEO) to capture leads by using some simple techniques, including:
- Adding backlinks to your website. This helps search engines realize your website has more content about your products or about relevant topics. This improves your Google ranking during searches.
- Using links strategically throughout your release. By adding links throughout your releases, you can increase the opportunity a reader has to click on the links to get more information.
- Providing relevant images to increase search engine rankings. By adding an image of your product or of your manufacturing plant to your release, you increase the chances Google will index your website.
A press release is still a great way to convey information. But it’s also an innovative way to issue more links to your website via search engine results.
Helps Shape Your Brand Message
A press release is one of the best ways to target a large audience at once. More people, including members of the media, will be clicking on your release to read the information you’re providing. This helps you garner more interest from search engines.
The more people who read about your new products, the higher your company name will appear in search engine results. It helps get your brand message out to this audience, which helps you build trust.
Builds a Positive Reputation
Finally, the press release can help your company build its image as an organization that is active. It can also show that your organization has thought leaders with opinions on today’s news. The more often readers see your company in a positive light, the more likely they are to search for your manufacturing company.
Most manufacturing companies need to target procurement professionals, decision-makers and technical workers on a regular basis to generate leads. Whether you want to capture potential customers or future employees, a press release can produce the kinds of leads your company wants to attract.
At Ripley PR, our content experts know how to get eyes on your releases. We’re the experts at telling your company’s story while building up your outreach to media outlets.
If you’re ready to transform your releases from a simple way to get out information to a conduit to generate more leads, call us at (865) 977-1973 or contact us online today!
